Uhoda Pitstop Challenge: How a QR code campaign got Belgium moving.

When We are Folks hits the digital pitlane, you know something creative is about to happen. Add XIS to the mix, and you’ve got a winning formula packed with energy, flair… and a few digital scratch cards.

Together with the We are Folks team, we were excited to rev up the engine for the Uhoda Pitstop Challenge - an interactive QR campaign launched across Belgium in Dutch, French and German. The mission? Turn fuel stations, car washes, and local shops into hotspots of engagement and reward.

How did it work?

Visitors at Uhoda fuel stations, car washes, and convenience stores were invited to take part by scanning a QR code. These were strategically placed at locations like Liège, Zaventem, Hannut, Charbonnage, Ans and many more.

Once scanned, participants were redirected to a sleek, user-friendly landing page built by us. There, they submitted their details, answered a tiebreaker question, and then came the fun part: a custom scratch-and-win experience.

What could they win?

We built a tailored scratch card journey where players had a chance to win:

Grand prizes

• Golden ticket


• Silver ticket


• Bronze ticket

Smaller prizes

• €2 vouchers


• €1 vouchers


• €0,50 vouchers

Here’s the smart part: once a grand prize was claimed, the prize flow automatically stopped. We immediately emailed Uhoda with the winner’s details so they could follow up personally. Human touch = check!

Winners of smaller prizes received a barcode, scannable at checkout in the participating locations. No app - just scratch & scan.

Why did it work?

This campaign was a perfect example of how physical foot traffic and digital interaction can blend. Thanks to the clever use of QR codes and our scratch card engine:

• Participation was easy and fun


• The customer journey was smooth and trackable


• Prizes were managed in real time


• And most importantly: users were genuinely excited to engage

In a nutshell

The Uhoda Pitstop Challenge was a digital pitstop packed with power. In collaboration with We are Folks, we delivered a campaign that was:

• Fully multilingual


• Nationwide in scope


• Smart, scalable, and measurable


• And - above all - full for the end user

Whether you came to refuel, wash your car, or grab some groceries – this campaign brought a smile to your face (and a voucher to your digital wallet).

Start your engine, scan the QR – and scratch your way to a win.

With We are Folks, Uhoda and XIS at your side.

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