QR-coupons bring TV commercials to life.

Background

We are always looking for smart ways to combine marketing and digital interaction. One of our most innovative projects is our collaboration with QRomo. This concept makes TV commercials interactive using QR codes. Thanks to this technology, consumers can instantly claim an exclusive coupons directly from a TV ad. This makes TV commercials more engaging, measurable, and effective.

Challenge

TV commercials broadcast a message but often fail to prompt immediate action. QRomo wanted to change this. Their goal was to get viewers to respond instantly and redeem an offer with a simple scan. Our challenge was to ensure this interaction ran smoothly and maximized the impact of the TV campaign.

Our solution

With our expertise in digital marketing, we integrated dynamic QR codes into three national TV commercials. Viewers could scan the code and be directed to a special landing page where they could claim an exclusive coupon. This way, we bridged offline and online marketing, increasing engagement and boosting conversions.

Results

• High scan rates, showing that TV viewers were eager to participate and open to interaction.


• Higher conversions, as coupons were immediately available to interested consumers.


• Valuable insights, helping to optimize future TV campaigns.

Want to learn how XIS helps brands with interactive marketing? Contact us and discover the possibilities!