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La Porchetta β a well-known name in the Australian hospitality scene β turned 40. And they marked the milestone in style, with a healthy dose of interaction. To celebrate, they launched a digital spinwheel campaign that gave customers the chance to win instant prizes, both online and in-restaurant.
Through a dedicated anniversary page on their website (laporchetta.com/40-years), visitors could spin the wheel themselves. Prizes ranged from discounts to free meals and were instantly redeemable. Even better: the redemption flow was smartly tailored to fit both online and offline use β so everything ran smoothly no matter how or where the customer claimed their reward.
And it wasnβt just about functionality. Our designers created a fully custom look and feel, perfectly aligned with La Porchettaβs brand identity. From the colors and fonts to the tone of the messaging β every detail was spot on.
Why it worked:
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