Het Belang van Limburg boosts subscriber perks with exclusive shopping campaign.

Het Belang Van Limburg, a well-known Belgian newspaper and part of Mediahuis, organized a special shopping promotion for its subscribers. Both readers of the print edition and users of the news app were able to enjoy a great benefit during an exclusive shopping weekend.
App subscribers received a 20% discount voucher for Maasmechelen Village, a popular outlet shopping destination. To attract even more visitors to the shopping center, this discount was also made available to readers of the printed newspaper.

Multi-channel promotion

To promote the campaign, Het Belang van Limburg leveraged multiple channels: the newspaper itself, Sjiek magazine, the website, and targeted Facebook ads.

How XIS supported the campaign

To ensure smooth and secure validation of the discount vouchers, XIS provided a convenient solution using special validation stamps. These stamps offered several advantages:

• No additional software required


• Compatible with all smartphones with a touchscreen


• Secure and unique per location, ensuring fair and accurate validation

Thanks to this smart mix of online and offline tools, subscribers received an attractive bonus, and Maasmechelen Village saw increased foot traffic. With XIS’s technology, the campaign ran smoothly and effortlessly!