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Het Belang Van Limburg, a well-known Belgian newspaper and part of Mediahuis, organized a special shopping promotion for its subscribers. Both readers of the print edition and users of the news app were able to enjoy a great benefit during an exclusive shopping weekend.
App subscribers received a 20% discount voucher for Maasmechelen Village, a popular outlet shopping destination. To attract even more visitors to the shopping center, this discount was also made available to readers of the printed newspaper.
Multi-channel promotion
To promote the campaign, Het Belang van Limburg leveraged multiple channels: the newspaper itself, Sjiek magazine, the website, and targeted Facebook ads.
How XIS supported the campaign
To ensure smooth and secure validation of the discount vouchers, XIS provided a convenient solution using special validation stamps. These stamps offered several advantages:
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