How we had Hockey fans scratching with excitement – and winning!.

We know one thing for sure: fans don’t just want to watch – they want to take part. So when the Belfius Euro Hockey League wanted to bring their sport closer to the audience, we knew exactly what to do.

Our mission

Create a digital experience that strikes a chord with hockey lovers – and literally brings them closer to the final.

Our solution

A fully personalized scratch & win coupon – digital and irresistible. Not a static form or dull banner, but a playful experience that blends reward and engagement.

Why it worked:

• Fully integrated into the event website
  One click and you’re ready to play. No hassle, just fun – seamlessly embedded in the tournament’s experience.


• Offline and online activation
  We supported the campaign with eye-catching print materials at local hockey clubs. Result: fans and players in motion.


• Smart data capture before the game begins
  We gathered valuable insights about participants without disrupting the user flow. Everyone happy: the fans, and the marketers.


• Winning with impact
  Winning fans received a free ticket to the European final. A dream prize for any hockey fan – and a boost to the overall fan experience.


• Design that delivers
  Our designers created an interface that not only worked – it stuck. Fresh, sporty, and tailored to the event.

At XIS, we don’t build campaigns – we craft digital experiences that people truly feel. This initiative once again proved how technology, design, and a bit of sporting magic can turn fans into something more than just spectators: true ambassadors.

Want your brand to score both on and off the field?

Let’s create something unforgettable.