Scan, play, and win with the Alma x Coca-Cola memory game.

How we at XIS created a memorable campaign with Alma and Coca-Cola

At XIS Agency, it's all about creative solutions and customer engagement, and that's exactly what we achieved with the Alma x Coca-Cola memory game! Our mission was to create an interactive and engaging campaign that would excite customers while increasing brand loyalty. Here's how we turned this idea into a success story.

The challenge: Exciting customers and collecting data

Coca-Cola and Alma wanted more than just a promotion; they wanted a campaign that:

1. Stimulated interaction: Customers had to actively participate and enjoy the campaign.

2. Created repeated engagement: It had to be attractive enough for customers to return.

3. Collected valuable customer data: To strengthen future marketing strategies.

With these goals in mind, XIS designed an innovative approach.

Our solution: The interactive memory game

We developed a dynamic and customer-focused concept: a digital memory game integrated into a purchase experience. How did it work?

1. Unique QR codes per purchase: Every customer who bought a menu deal with a Coca-Cola drink received a coupon with a unique QR code. This ensured exclusivity and allowed data collection.

2. User-friendly interface: Customers scanned the QR code with their smartphone and landed on a website we designed. Here, they selected their preferred language and started the memory game immediately. The goal? Match as many pairs as possible within 20 seconds.

3. Immediate results and prizes: After playing, participants received instant feedback: a thank-you message and a notification of whether they had won. Prizes ranged from cinema duo tickets to the coveted Rock Werchter duo ticket – irresistible rewards that strengthened customer loyalty.

4. Fair chances and repeated participation: The strength of this campaign lay in its simplicity and repeatability: each QR code was unique and valid only once, but customers could participate as often as they wanted by making purchases. This boosted repeat purchases and interaction.

The results: Why this became a success story

Thanks to our strategic approach, the Alma x Coca-Cola memory game was a great success. Here are the key results:

1. High customer engagement: The game was exciting, simple, and instantly accessible. This resulted in thousands of unique participants and repeated engagement.

2. Increased sales: The repeated participation directly led to more menu deals and Coca-Cola sales – a win-win for both Alma and Coca-Cola.

3. Valuable data analysis: Using tools like Coupontools, valuable customer information was collected, providing insights into customer behavior and strengthening future campaigns.

4. Positive brand association: The combination of entertainment and rewards enhanced brand experience and created a lasting positive association with both Alma and Coca-Cola.

Why clients choose XIS Agency

At XIS, we take pride in delivering campaigns that are not only creative and interactive but also deliver results. The Alma x Coca-Cola memory game is a perfect example of this.

What makes our approach unique?

• Unique QR: We use a unique QR code that can only be used once.


• Customization: We design campaigns that perfectly align with your brand and target audience.


• Interaction at the core: Our solutions encourage active customer engagement.


• Data-driven: Every campaign provides valuable insights for future success.

Your brand, our expertise

Do you want a campaign that truly makes an impact, just like Alma and Coca-Cola? Let us help you create an unforgettable experience for your customers. Contact XIS today and discover how we turn your vision into success!

Together, we make it memorable.